ASSIGNMENT FOUR: FRAGRANCE ADVERTORIAL

A Three Shot Advertorial

Advertorial Explanation

Nothing is trickier than photographing a ‘fragrance’ ad or editorial.

And we just received an assignment to shoot a three-shot advertorial for a regional consumer magazine.

(Layout is included so we can all make the same layout burst with our own styles while keeping it all so easily managed…)

If you are a people shooter, the client has cleared the use of a human in the main shot. If you are a still-life shooter, the client has cleared that for all three shots. If you are a location shooter, the client has cleared that for the large shot.

So you get to do what you do best. Three shots.

Shooting fragrance bottles can always be a challenge. The bottles are, usually, a bit exotic and fanciful. And, indeed, the client has spent a fortune on the design of the bottle, the label, the top of the bottle (cap), and the packaging. The attention to detail is incredible.

(You do not have to shoot the packaging, but if your eye is toward product you may think about that as well.)

What does this attention to detail mean for us? It means we have to pay double attention to detail. We MUST see the perfume. We MUST see the label. We must see the shape of the bottle in its most beautiful angle(s).

It is not possible to show the fragrance, so we must show the bottle.

Let’s take a look at some perfume still-life images.