CREATIVE CLASS MODULE DIRECTORY
The Creative Class helps creatives develop more than one expertise. Photographers need to do more design. Designers need to add photography and motion graphics. And writers need to add design to their offerings. By going wider, more opportunities present themselves. And we can handle the jobs our clients need, and create a sustainable career.
ASSIGNMENTS TO ENHANCE YOUR PORTFOLIO
These are our weekly assignments for those who want to follow a schedule.
You are free to do any assignment in the modules; these are detailed assignments with briefs.
INTRODUCTION TO THE PROCESSES
The Importance of Visual Communication
Let’s kick this thing off:
What you say matters.
But it’s how you show it that matters most.
In today’s economy, visuals are the currency.
They buy attention.
They pay in engagement.
Think about it.
Exploration of Visual Mediums
Introduction:
You’re here because you’re ready.
Ready to go deep.
Ready to explore.
Ready to reimagine.
The world of visual mediums isn’t just about what you see.
It’s about what you feel. It’s about connection.
The Role of a Creative
Creatives aren’t decorators or only interested in pretty stuff.
They’re at the core of the entire business ecosystem.
Business needs them, indeed it thrives with them, falters without them.
1. The Heart of Business
You’re not simply making things look good.
Your work tells stories.
You shape perception.
You’re a change-maker.
You drive the brand
The Project Brief.
It’s not just a document or a casual email that you skim through and toss aside.
It’s more akin to a sacred map, a compass that points the direction your photography expedition is headed.
It’s the fuel to your creative fire, the boundaries that, paradoxically, set you free.
Briefs can liberate the creative mind by putting walls around concepts, add structure to chaos.
Instead of plunging headfirst into the unknown, you are given this a scroll: the Projectivus Briefus. A map to the heart of the empire, a guide for our quest.
AN EMPHASIS ON PHOTOGRAPHY FOR COMMERCE
The Power of Photography
The art of image meets the craft of business. In a world where images are as common as words, the ability to create photographs that not only captivate but also sell is more valuable than ever. Here, we’ll embark on a journey that marries creativity with commerce, aesthetics with analytics, and your vision with the needs of the marketplace.
Now, let’s talk about the heart of what we’ll be covering in this module, the eight cornerstone areas that every commercial photographer — studio maestro or on-the-go freelancer — needs to master in today’s ultra-competitive landscape:
Photography in Business Communications
In an increasingly visual world, the role of photography in business communications and marketing cannot be overstated. In the fast-paced landscape of digital media, where attention spans are fleeting, a striking photograph can capture interest in an instant and convey a message quicker than text ever could. At its core, photography is a powerful storytelling tool, capable of eliciting emotion and creating a lasting impression on its viewers.
A SIX WEEK RECAP AND REVIEW
Six modules in. Let’s take a breather and review.
CLASS ACCESS: $420
COHORT ACCESS: $1250
INCLUDED:
As a member of The Creative Class, you will also have access to our private community. I am currently thinking of Facebook, but there are a few alternatives to consider. This will be for the members of the group only. A safe space for critiques, questions, ideas, sharing, and helping each of us become the best we can be. No trolls, no “know-it-alls”, no angry belligerent people. Just hard-working students looking to make the best work of their lives.
The community is worth the value of the course itself.
- One-on-one portfolio reviews
- Guest teachers and presentations
- Help with branding and design
- Copy of “Dare to Succeed”, my business book.
- Copy of “The Ultimate Guide to Starting Your Creative Business”
- Tip sheets, templates, forms, worksheets
ITEMS BELOW ARE INCLUDED IN THE COHORT CLASS ONLY - A hard copy of Ultimate Guide to Starting Your Creative Business” and course.
- Access to “Find Photo Clients Now” which is dedicated to helping you find and connect with businesses that need your work *
- Ongoing support for six months after the class *
- Help with establishing pricing and bidding *
(* Included in the Cohort Version Only)