ASSIGNMENT TEN: A BRAND SHOOT FOR A SUNGLASS DISTRIBUTOR

CREATIVE CLASS: ASSIGNMENTS TO HELP CONSTRUCT A POWERFUL PORTFOLIO

A BRAND SHOOT FOR A SUNGLASS DISTRIBUTOR: ASSIGNMENT TEN

Sunglasses are popular items, and they have tremendous markup for premium brands.

The brand manager for a new line of high-end sunglasses has gotten in touch with us regarding this assignment.

The shots you create (2) are brand-focused, not product-focused although the client is very nervous about how you are going to show the sunglasses. They want the glasses to be seen in the image for sure, but they do not have to be “featured” necessarily. They can be sitting on a table or a cool car hood. They can be hanging out of a cool handbag or camera case. “Authenticity” is the word they are using to describe the overall creative approach.

Understanding the client’s brand strategy will help to temper this image, which is editorial in approach and advertising in final use.

BRAND STRATEGY:

“Our sunglasses are an upscale answer to those who are on the move. We use tempered lenses, scratchproof, and unbreakable to protect our on-the-go customers. Our designs are modern without looking like something of a fad. Classic, stylish sunglasses for those who are on the go!”

What does this tell us?

Travel, adventure, urban, rural… all are covered. We can do a lot of different things here from kids in an urban park with mom (and her glasses), to hikers taking a break in the trek, to folks sitting on a front porch sharing lemonade in the late afternoon sun.

The ideas are endless. We just have to make sure the shots ring with authenticity.

What does “authentic” mean to you?

To me, it means that the styling must be impeccably chosen, as does the set/location. The shot has to be nearly hyper-real so that the authentic approach can be seen.

This is the approved ad copy for you to use in your mockup:

(Headline) Embrace the Sun with Elegance

In a world that never stops, your style shouldn’t either. Introducing sunglasses crafted for the modern woman — effortlessly chic, resilient, and timeless. Our tempered lenses are more than a statement; they’re a promise of unbreakable protection and enduring style.

Escape the ordinary with designs that transcend trends. Our collection embodies classic sophistication, perfect for the woman who moves with grace and purpose. Whether you’re navigating the cityscape or exploring hidden gems, our sunglasses are your loyal companion, shielding your vision with scratch-proof durability.

Step into the light with confidence. Our sunglasses aren’t just accessories; they are a declaration of your relentless spirit and impeccable taste.

(Tagline) For the Woman on the Move — Where Style Meets Strength.

Create the image, the ad (full page 9×12), and a social media piece (IG or FB story)

Here are a few inspiration images:

: Woman in headscarf lowering sunglasses in vintage convertible

Ideas:

Still life ideas:

Urban Elegance: A chic, outdoor café setting with a pair of your sunglasses elegantly placed on a table, alongside a fashionable handbag, a smartphone, and a small vase with fresh flowers. The background softly blurs a bustling city street, emphasizing the blend of style and practicality.
Traveler’s Ensemble: A stylish travel scene with the sunglasses atop an open, high-end travel journal. Surround them with a luxury watch, a sleek passport cover, and a compact camera. This setup suggests adventure and sophistication, resonating with women who love to explore.
Beachside Serenity: The sunglasses resting on a luxurious beach towel, with a gripping novel, a wide-brimmed sun hat, and a tropical cocktail nearby. The background captures the serene waves and the golden sand, portraying a relaxed yet elegant lifestyle.
Fitness Chic: A dynamic setting featuring the sunglasses alongside premium fitness gear: a yoga mat, stainless steel water bottle, wireless earbuds, and a trendy gym tote. This image appeals to active, health-conscious women.
Coffee Break Glamour: A cozy, high-end coffee shop setting with the sunglasses placed next to a designer coffee cup, an artisan pastry, and a small, stylish planner. The warm, inviting atmosphere reflects a blend of casual luxury and everyday elegance, perfect for the target demographic.

With people

City Sophisticate: A poised woman in a chic business-casual outfit, wearing your sunglasses, walking confidently through a vibrant city street. She carries a designer handbag and glances at her smartphone, embodying a blend of style, professionalism, and on-the-go lifestyle.
Travel Adventure: Capture a woman at an elegant airport lounge or a picturesque travel destination, stylishly dressed with your sunglasses as her standout accessory. She’s looking at a travel map or gazing out at a scenic view, representing the sophisticated, adventurous spirit.
Beachside Leisure: A relaxed yet stylish woman lounging on a luxurious beach chair, wearing your sunglasses. She’s reading a book or sipping a refreshing drink, with the ocean as a serene backdrop. This image conveys a sense of upscale leisure and tranquility.
Fitness Elegance: A woman in fashionable athletic wear, pausing during her outdoor workout in a scenic park or urban setting, wearing your sunglasses. She could be stretching, tying her shoelaces, or enjoying a peaceful moment, representing a balance of health, style, and active living.
Urban Coffee Break: A fashionable woman enjoying a coffee at a trendy café terrace, wearing your sunglasses. She could be browsing through a magazine, chatting on her phone, or simply enjoying her surroundings, epitomizing everyday elegance and relaxed sophistication.

Review Information

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