ASSIGNMENT SEVEN: WOMEN’S SHOES

ASSIGNMENT: WOMEN’S SHOES HOLIDAY SALE

One of the most photographed women’s fashion accessories is the shoe. From sports shoes to impossibly high heels, women’s shoes come in all shapes and configurations.

It is estimated that the average woman will spend over $25,000 on shoes in her lifetime. (source)

There are several important points about shooting women’s shoes that you must remember:

1. The texture of the shoe is important to show.
2. The height of the heel is important to show.
3. The shape of the toe is important to show.
4. The insole is important for some brands.

In other words, the parts of the shoe that a customer may inspect is important to show in the photograph.

How do we not show a shoe?

For one, we do not use forced perspective or wide-angle lenses to distort the shape of the shoe. You will also find a few times when we point the camera down on a shoe, as that diminishes the height of the heel.

Lighting must be even and careful to allow the texture of the leather, suede, or whatever the shoe is made from to be very visible. Stones and shiny things are also important to show if they are a feature.

Art directors and product managers always have their ideas for what they want to do with their specific approach, so be sure to work with them to create the best image possible.

Here are a few links for you to view.

Google Women’s Shoe Ads

High Heel Shoe Ads

Dress and professional shoes

Heels on Pinterest.

ASSIGNMENT

The client is having a shoe sale for the upcoming holiday.
They need marketing materials to help them reach their audience and move the overstock of shoes.

You choose the holiday and the shoes.

The client has $4000 to spend, so you have to figure out what could be done to expand their reach while staying within their budget.