ASSIGNMENT EIGHT: A FULL CAMPAIGN FOR A FLORIST

A FLORIST’S SEASONAL CAMPAIGN

What do we mean by a full campaign?

Well, you are going to pitch the campaign. You are going to develop the idea for a three-month campaign choosing venues, reach,

For instance, are they going hard on Instagram and Facebook local?
Are they going to do print?
Will there be an ad placement in a local magazine?
Video?
Social Media plan?

They have about $15,000 to spend on placement, and $4000 to spend on creative. That means that they are going to be buying ad space on Facebook and Instagram.

Do a little research to find out how much they spend for what they get.

And remember that 18% of that ad placement can be yours if you are the agency doing the placement. If you want to let your client do that, then fine. But you do have to find out how far your budget can go so you can plan your creative output.

To start the pitch we are going in with a full-page ad.

Florist is named: Bonnie’s Custom Arrangements.

Here are three versions of the ad copy.

Copy one:
“Discover the Art of Personalized Elegance at Bonnie’s Custom Arrangements. Where every petal, every leaf, tells your unique story. Step beyond the ordinary with exclusively tailored floral designs that transform your vision into a breathtaking reality. Experience the luxury of true customization with Bonnie’s. Because your moments deserve nothing less than extraordinary.”

Copy two:
“Welcome to Bonnie’s Custom Arrangements, where we believe every flower should be as unique as you are. Forget the one-size-fits-all bouquets. Here, we craft each arrangement to perfectly match your style, your occasion, your story. Dive into a world where flowers speak your language, intricately designed to reflect your personal touch. With Bonnie’s, it’s not just flowers; it’s your personal statement in petals. Come, let’s create something unforgettable together.”

Copy three:
“Step into the world of Bonnie’s Custom Arrangements, where your floral fantasies come to life. Here, ‘custom’ isn’t just a word, it’s our promise. We believe every bloom should mirror your individuality. From intimate gatherings to grand celebrations, our bespoke creations are tailored to your every whim. With Bonnie’s, expect nothing but a masterpiece, each time, every time. Because in your special moments, only the language of exclusive flowers will do. Let’s make every occasion not just memorable, but unmistakably yours.”

Generate a logo via Canva or Adobe or whatever AI logo generation you would like to use.

NOTE, the full-page ad in the local magazine will run them $5400 for two months of placement.

Let’s get after it!