ASSIGNMENT EIGHTEEN: THE INCREDIBLE EDIBLE EGG

HE INCREDIBLE EDIBLE EGG

It’s a catchy headline to work with, so have fun with it.

The Design Agency is located out of your area but wants you to shoot this because you have been consistently marketing to them with great work. (See, it works.)

A local restaurant chain (5 stores locally owned) is starting a new breakfast menu, and they have purchased bus signs, small billboards, and ads in local magazines. The breakfast is based on the variety one can do with eggs, with over 25 different egg breakfasts possible.

The call the new breakfast menu “The Incredible Edible Egg

This is what the designer has told you they want;

• Clean, bright, or neutral background.
• Colors should be muted and not detract from the ‘hero’ of the shot – egg(s)
• The surface should be clean, NOT a textured or wooden type of surface, but also not white paper.
• Egg(s) should be prominently displayed in the image.
• Brown and/or white eggs are fine.
• A poached egg is allowed, as are fried and scrambled.
  Please, be careful with styled egg shots since they may not be one of their menu items.

Here is the layout for the approved bus boards: incredible-egg.psd.
Download it and work with it, but if you do, you must show us a second layout directly from your creativity.

The agency will base the rest of the collateral on this single image, so give them some room in the main image.

The budget is $1800 and that includes usage for one-time use in print, and a 60-day run on bus boards and small billboards.
Continued use will mean additional fees.

(NOTE) Replace the gray background with the image.
The gray panel at the bottom may be recolored, or removed at your discretion.