ASSIGNMENT FIFTEEN: COFFEE SHOP FLYER AND PHOTOS

ASSIGNMENT: Promotional Images for Local Coffee Bar

BRIEF

Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because you are doing your marketing right, you knew it was opening soon (business licenses are posted in the newspaper) and did some in-person business development. Dropping by with a leave-behind and your portfolio, you impressed the owners right away, and they want to do some images for the various local coffee magazines.

That’s the way you do it, BTW.

They are leaving the style and approach up to you, but they do want to feature a cup of coffee with an ‘early morning’ feel, possibly with a croissant or pastry.

Now, here’s the thing. The shop’s style has to be brought in to the images and they are a bohemian, up-scale coffee vendor. They would like four images for the gig, and I want to see all four that you do. One other thing – they can only give you 1 hour for the four shots, so planning and production will be an issue for you to deal with.

Asking for permission to shoot in a coffee bar is pretty easy, as most of the owners would love to get four images to use in their marketing. Do a great job and they may want you to do some more for them… as a gig.

PARTICULARS.

• Images can be tall or wide but should also work in a square format (for Instagram)
• Color
• The file should be able to print on cheap paper and still look good (No deep darks with texture)
• Keep text in mind, but do not let it dictate your composition

REMEMBER: FOUR IMAGES FOR THIS ONE.
Please make a single image collage with all four images on one file. Only one BTS is needed, please. Save the file at 2000×2000 pixels (square).

This is a style shot. It is not a coffee product shot. You can choose to use interesting post-processing on it if you are so inclined.

Be careful not to have it come out looking like a product shot for a coffee company… This is mood, atmosphere, style, and flair.

And have fun with it.

Once you have the images, lay out a flyer for them using at least three of the images.

The text:

The Afrikkan Coffee Bar

A cozy corner where the aroma of freshly brewed African coffee envelops you like a warm hug. Welcome to our boutique coffee shop, where every sip tells a story of the rich culture and heritage of the African continent. Step inside and embark on a journey of flavors, as we proudly serve only the finest beans sourced directly from the heart of Africa. From the bold intensity of Ethiopian Yirgacheffe to the smooth elegance of Kenyan AA, each cup celebrates the diversity and complexity of African coffee.

As you indulge in our meticulously crafted brews, immerse yourself in the vibrant atmosphere of our shop adorned with captivating art pieces from the very regions our beans originate from. Let your senses wander as you admire the intricate patterns and vivid colors that adorn our walls, transporting you to the bustling markets and serene landscapes of Africa. Every brushstroke tells a tale, offering a glimpse into the soul of a continent brimming with creativity and resilience.

Here, it’s not just about coffee—it’s about honoring traditions, fostering connections, and celebrating the beauty of diversity. Whether you’re a seasoned coffee aficionado or a curious explorer eager to embark on a flavor-filled adventure, our boutique coffee shop invites you to experience Africa, one cup at a time. So, come on in, sip, savor, and let the spirit of Africa awaken your senses.

Generate a logo at Adobe Firefly or Canva. 

The flyer is 8.5 x 11 and is one-sided.