Welcome to Just Beer Pub!

Atlanta’s Newest Hangout for Beer Aficionados!

Come sip, savor, and socialize at Just Beer Pub, where we celebrate the craft of beer. Nestled in the heart of Atlanta, our pub offers a laid-back atmosphere perfect for unwinding after a long day or kicking off a night out with friends.

What’s On Tap:

• A rotating selection of local and international brews.
• Exclusive seasonal releases and classic favorites.
• Brewery fresh flavors are available only at Just Beer Pub.

Why We Rock

• Weekly Beer Tastings and Brewery Talks
• Live Music Nights featuring local talents
• Mouth-watering pub grub tailored to pair perfectly with your pint

Grand Opening Specials:

• The first 500 guests get a custom Just Beer Pub pint glass!
• Happy Hour extended all night during opening week!

Find Us On:

• 123 Beer St, Atlanta, GA
• [Website URL]
• Follow us on Instagram and Facebook for daily updates and events!

Just Beer, Just Right!

Suggested Images

For the images, we should aim to capture the essence of the pub:

1. Interior Shots: Cozy, welcoming photos of the pub’s interior, showcasing the bar area with taps in the background and wooden accents.
2. Beer Close-ups: High-quality images of beer glasses, preferably with a frothy head, close enough to see the bubbles. Some shots could include people in the background clinking glasses.
3. Live Events: Capture the vibrancy of live music or a crowded pub night, which can suggest a lively atmosphere.
4. Exterior Shot: A welcoming facade shot of the pub during the evening with warm lighting and visible signage.

The above is a brief:

Your assignment is to design three promotional ideas for them.

Three ideas sketched out or mocked up, but one taken to completion.

You have a budget of $5000 for this opening marketing push.

Here are some suggestions.

With a budget of $5,000 for promoting the Just Beer Pub, you can deploy a mix of creative, targeted marketing strategies to build buzz and attract customers. Here’s how you can allocate your budget efficiently across various promotional activities:

1. Social Media Campaigns ($1,000)

• Platform Ads: Use Facebook and Instagram ads targeted by demographics and interests (local, beer lovers, nightlife enthusiasts). Spend around $700 on paid ads.
• Content Creation: Invest $300 in creating engaging content such as behind-the-scenes videos, customer testimonials, and highlighting unique brews or events.

2. Influencer Partnerships ($1,000)

• Local Influencers: Partner with local food and drink influencers. Offer them a night at the pub with free sampling in exchange for reviews and posts. Allocate around $1,000 to cover comped items and any fees.

3. Opening Event ($1,500)

• Launch Party: Host a grand opening event. Spend on live music ($500), light decorations ($200), and promotional giveaways like custom pint glasses or t-shirts ($800).
• Local Press Invites: Invite local bloggers and journalists for free to cover the event.

4. Loyalty Programs ($500)

• Rewards Program: Implement a loyalty card system where customers earn points for each visit or purchase, redeemable for discounts or free items. The initial setup and card production costs could be around $500.

5. Collaborations with Local Businesses ($500)

• Cross-Promotions: Collaborate with nearby businesses for cross-promotions. This could include flyer swaps, joint events, or special offers for customers visiting both locations.

6. Print and Local Ads ($1,000)

• Flyers and Posters: Design and print high-quality flyers and posters ($500) to distribute in high foot traffic areas and during local events.
• Local Newspaper Ads: Place ads in local community newspapers or magazines, especially those catering to your target demographic ($500).

Measurement and Adjustment

• Tracking: Ensure each campaign has tracking mechanisms in place (promo codes, digital ad metrics, etc.) to measure effectiveness.
• Flexibility: Be prepared to shift funds between channels based on what generates the most interest and engagement.

So what are your plans to help this fledgling beer pub get noticed?

RESOURCES:

A PERFECT BEER POUR: LIGHTING ESSENTIALS.