ASSIGNMENT TWELVE: CREATING A MOCKUP FOR A CLIENT

YOU JUST HEARD FROM A CLIENT WANTING TO WORK WITH YOU

So you are going to prepare a mockup for them of what you think their ad may look like, given the information you have on them.

The idea is to get them excited and on board for a long term engagement.

FROM THE CLIENT:

Our company is a provider of fresh tomato juice. No chemicals or pesticides were used in the growing of the tomatoes. We have been in business as a local provider for over eight years, but we need an ad to introduce us to a wider region.

Our demographic are young, professionals who care about their health as well as the environment.

Our competitors use photographs of people drinking the juice so we want to stay away from that look.

We want a fresh, fun look since that is the type of clients we work with. We love greens and soft colors as well as tomato red, of course.

Our logo will be supplied to you.

We would like to see what you have in mind, and have sent the required engagement funds directly.

This is their logo:

Use this image: It has a clear background.

TOMATO JUICE COMPANY

Steering clear from the clichéd imagery of people sipping juice, let’s blend some fresh concepts that will capture the essence of your brand, resonate with your health-conscious and environmentally aware demographic, and set you apart in the vibrant marketplace. Here we go, let’s shake things up:

1. The Tomato Garden Oasis:
   • Visual: An enchanting, lush garden filled with ripe, red tomatoes on the vine, under a golden sunrise. The garden is a haven, with bees buzzing and butterflies fluttering, showcasing the natural and organic growth process.
   • Tagline: “Harvested at Sunrise, Sipped by Sunset. Pure, Organic Bliss in Every Bottle.”
   • Appeal: This image emphasizes the natural, chemical-free cultivation process and connects with consumers who value sustainability and environmental responsibility.
2. Tomato Juice Alchemy:
   • Visual: A whimsical, high-quality photo illustration showing a glass of tomato juice amidst a magical alchemy lab setting, with tomatoes being transformed into juice through sunlight, water, and earth elements, without any machinery.
   • Tagline: “Nature’s Alchemy: Transforming Sun, Soil, and Rain into Liquid Health.”
   • Appeal: It highlights the natural process and the absence of artificial interventions, appealing to professionals who appreciate creativity and the magic of nature.
3. The Journey of a Tomato:
   • Visual: A comic-strip-style series of panels showing the journey of a tomato from seed to juice. It starts in the soil, grows on the farm, is picked by hand, and finally poured into a glass, all against the backdrop of your local region.
   • Tagline: “From Our Local Soil to Your Sophisticated Sip. The Journey of Pure Goodness.”
   • Appeal: This approach tells a story, making the local and organic aspects personal and relatable, perfect for young professionals who value transparency and authenticity.
4. The Tomato Festival:
   • Visual: A vibrant, festive scene with tomatoes celebrated in various forms (slices, whole, juice) amidst a backdrop of a community gathering, music, and dance, but no one is drinking the juice, keeping it unique.
   • Tagline: “Celebrate the Pure Taste of Community. Fresh. Organic. Joyful.”
   • Appeal: This imagery evokes a sense of community and celebration around your product, appealing to those who value social connections and positive environmental impact.
5. Tomato Juice Zen:
   • Visual: A serene, minimalist photo of a glass of tomato juice set against a tranquil, natural backdrop. Think Zen garden with tomato plants, stones, and a clear blue sky, emphasizing purity and simplicity.
   • Tagline: “Simplicity in Sip. The Zen of Pure Tomato Bliss.”
   • Appeal: Appeals to the minimalist, health-focused professional who values peace, simplicity, and the art of mindful living.

Choose one of these and run with it.

THE ASSIGNMENT:

Create the mockup using your photography, Unsplash Photos, or “free use images” that can be legally obtained on the web.

The mockup should show two ways of working, but keep with the same brief you have chosen.

Show a color scheme, font pairings, and suggested copy (GPT to the rescue). No more than 100 words in the body copy.

The ad will be used in print and digital, so we will need to have a tall version (8.5×11) and a square version for sharing sites like Instagram.

These mockups are the assignment, you will shoot the final next week (along with an easy little assignment) for final review. Also, for the final production, you will use YOUR photography, not stock.