ASSIGNMENT TWENTY ONE: YOUR PROMO PIECE
CREATIVE CLASS: ASSIGNMENTS TO HELP CONSTRUCT A POWERFUL PORTFOLIO
BUILD YOUR PROMOTIONAL PIECE AND PLAN
This is your assignment:
Build two promotional pieces for your business.
- Postcard, or mini-brochure for your business.
- Instagram format for your stories or posts that brand you.
- A design for your website.
Choose typography, color palette, images, and copy to let customers know what you do.
Present the color scheme, and be prepared to discuss your choices and what they mean to your brand.
For inspiration see this page:
For some ideas.
Trifold Brochure
A well-designed trifold brochure can be an excellent promo piece. The three panels allow you to highlight each of your service offerings separately with compelling visuals and copy. Include your best photography work, design samples, and website screenshots. The brochure can be handed out at networking events, mailed to potential clients, or left at strategic locations.
Promotional Video
Create a 60-90 second promotional video that tells the story of your business and showcases your creative talents. Use a combination of your photography, design work, and website designs to give potential clients a glimpse of your skills. The video can be shared on your website, social media channels, and email marketing campaigns.
Direct Mail Postcard
Design an eye-catching postcard that features your best work on one side and your service offerings, contact information, and a special offer or discount on the other. Mail these postcards to a targeted list of potential clients in your area.
Digital Portfolio
Develop a visually stunning digital portfolio that can be shared via email or hosted on your website. Include your best photography, design projects, and website designs, along with client testimonials and a brief introduction to your services.
Social Media Highlights
Create a series of social media posts that highlight your different service offerings. Use high-quality visuals, such as your photography, design work, and website screenshots, along with engaging captions that showcase your expertise and creativity.
Branded Promotional Items
Consider creating branded promotional items, such as USB drives, notebooks, or tote bags, that feature your logo and contact information. These items can be given away at events or included as part of a client welcome package.Remember, the key to an effective promo piece is to showcase your unique talents and skills while clearly communicating the services you offer. By combining compelling visuals with informative copy, you can create a memorable and impactful promo piece that will help you attract new clients and grow your creative business.
ASSIGNMENT (B):
A brochure for a candy company.
Full layout, four pages.
Chocolate Fancee is the chocolatier.
1. Design a logo with AI.
Leonardo, Firefly, Canva
Generate text with Chat GPT, or try this one: it’s free.
Size and layout: either horizontal (landscape) or square.
Find font pairings with AI as well, or research font pairings online.
Be prepared to discuss why you chose the font pairings.
NOTE: the display font for the logo is not one of the font pairings.
Review Information
Image Upload Form
Upload files
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JPEG, GIF, PDF only,
Image size: 1400 pixels on the longest side max.
Naming Convention: firstname-lastname-date
ZOOM MEETINGS: 10 AM PACIFIC
SOFTWARE:
Photoshop
GIMP
Affinity Photo
Pixelmator
InDesign
Affinity Publisher
Scribus
Adobe Illustrator
Affinity Designer
Premiere
Premiere Express
Canva
Adobe Express
CapCut
Adobe Firefly
Chat GPT
AudioPen
Hypefury
Typeshare
Figma
Milanote
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Our Facebook Page for sharing work and meeting peers. All are welcome.
CHAT GPT
I recommend the paid version because I believe GPT 4 is far better generation.
But at least get the free one.
TOOLS TO HELP YOU SUCCEED
Canva and Express both have wonderful presentation tools built in. But if you want something a bit different, here are some stand-alone tools that could be just the thing for you.
AI DESIGN TOOLS
PRESENTATIONS
TOME
Speak your mind. Whatever you want to say, Tome helps you figure out how to say it, without losing the nuance or struggling for hours with design and formatting. Free version available.
Magicslides.app
Say bye-bye to boring, laborious presentations making. Let the computer do the hard work and make the presentations for you! For Google Slides. Free version available.
SlidesAI.io
Very cool and very inutitive way to put together a deck or presentation. Free version available.
SlidesGPT
This is a very interesting and easy to use tool. Free version available.
AI LOGO TOOLS
WIX Logo Maker
One of the earliest on the market.$99 makes it very affordable.
DesignEvo
DesignEvo is a free online logo maker with 10,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes. Free version avaiable.
Looka
A very good logo maker. And it can give you a full brand kit along with it.
Check it out.
AI SOCIAL MEDIA DESIGN TOOLS
Predis.ai
Predis will help you create social media posts from existing content. Pretty slick and a time-saving tool for sure.
Parade
This software will help you design a brand strategy from scratch.
Ballonary
Build social media ads with fast and efficient tools. Starts at $9 per month