ASSIGNMENT TWO: SPORTS DRINK
CREATIVE CLASS: ASSIGNMENTS TO HELP CONSTRUCT A POWERFUL PORTFOLIO
SPORTS DRINKS: ASSIGNMENT TWO
SPORTS DRINKS can be boring or totally cool – it’s up to you.
All the rage and a multi-billion dollar business.
And so many terrible ads… sigh.
The creative team “I know what we’ll do, we’ll just put the bottle on a white background cause that’s all we need to do and we aren’t feeling all that creative today – did anyone bring donuts?”
Well, that’s just not gonna be us.
I want a killer, kickbutt shot of a sports drink to pitch to a client.
I am not gonna walk in and pitch them with a photo of a bottle on a white background. And no, before you ask, making it a black background ain’t gonna cut it.
I want something to give me the goosebumps, and make me feel like I MUST have that sports drink – and I mean right now.
Use the colors of the can or bottle to enhance its look. Use the shape and texture of the bottle to show me something that is as far away from a bottle on a white background as you can get.
This client is edgy, small, smart, and a bit irreverent. They KNOW they are not going up against the big Gator Ade guys – they have a boutique business and want to be the cooler choice. And the choice for the coolers. (see what I did there… heh.)
I don’t care if it is a portrait or landscape configuration.
And, no, I do not want an athlete guzzling it down… jeezzzzz… you’d think these guys could have a different idea once in a while.
A sampling of boring examples:
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13
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CAN THIS BE A COMPOSITE?
Yes, yes it can.
You could go to Unsplash and download a photograph of, say, a desert. Or a lake, or a waterfall, and use it for the background of your shot.
Make sure the lighting makes sense… an overcast day and bright sunny can is a problem, as is light on the mountains from the left and light on the can on the right.
OR… the can may look studio lit and simply place it over the background without worrying about it looking natural. But you must trim the can perfectly and provide at least a little congruity of lighting with the background.
Your choice.
The first tool you need are a piece of paper and a pencil. Sketch this out
Examples with lighting setups.
summer-2022-laurence-kelly-23a
summer-2022-laurence-kelly-23b
Summer-2022-Suzanne-Luttig-23-B
Summer-2022-Suzanne-Luttig-23-C
2022-summer-jan-soehlke-23-a
2022-summer-jan-soehlke-23-b
Summer-2022-Denghang-Xue-23
Summer-2022-Denghang-Xue-23-BTS
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CHAT GPT
I recommend the paid version because I believe GPT 4 is far better generation.
But at least get the free one.
TOOLS TO HELP YOU SUCCEED
Canva and Express both have wonderful presentation tools built in. But if you want something a bit different, here are some stand-alone tools that could be just the thing for you.
AI DESIGN TOOLS
PRESENTATIONS
TOME
Speak your mind. Whatever you want to say, Tome helps you figure out how to say it, without losing the nuance or struggling for hours with design and formatting. Free version available.
Magicslides.app
Say bye-bye to boring, laborious presentations making. Let the computer do the hard work and make the presentations for you! For Google Slides. Free version available.
SlidesAI.io
Very cool and very inutitive way to put together a deck or presentation. Free version available.
SlidesGPT
This is a very interesting and easy to use tool. Free version available.
AI LOGO TOOLS
WIX Logo Maker
One of the earliest on the market.$99 makes it very affordable.
DesignEvo
DesignEvo is a free online logo maker with 10,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes. Free version avaiable.
Looka
A very good logo maker. And it can give you a full brand kit along with it.
Check it out.
AI SOCIAL MEDIA DESIGN TOOLS
Predis.ai
Predis will help you create social media posts from existing content. Pretty slick and a time-saving tool for sure.
Parade
This software will help you design a brand strategy from scratch.
Ballonary
Build social media ads with fast and efficient tools. Starts at $9 per month
