COHORT MODULE TWO

MODULE TWO COHORT

ASSIGNMENT: DEVELOP AN AWARENESS CAMPAIGN FOR A TECH STARTUP

BRIEF

A local startup is looking to advance its awareness campaign in the SaaS space with an app that encourages people to share their trip adventures.

The app will allow real-time tracking of the user, with real-time recommendations, videos, and photography.

You need to develop three pieces of promotional material for them:

1. short video clip showing something related to travel; a diner, a cool old gas station, a spectacular piece of road, or a vehicle for at least two occupants. The video should have graphics and the logo of the company on it.
2. Four Instagram Story-sized images using the shot in various croppings and color variations with the text: “Your Adventure, Always On”
   Crop and colorize the same image for use in the ads.
3. A hand holding a phone with one of the ads above photoshopped onto the screen. The location should be only recognizable by color or texture (forest, beach, mountains, road).

Video Clip
You can use your own video or use something stock from Canva or Adobe Express.