CREATIVE CLASS MODULES 8-13
The Creative Class helps creatives develop more than one expertise. Photographers need to do more design. Designers need to add photography and motion graphics. And writers need to add design to their offerings. By going wider, more opportunities present themselves. And we can handle the jobs our clients need, and create a sustainable career.
PHOTOGRAPHY AND DESIGN
AN EMPHASIS ON PHOTOGRAPHY FOR COMMERCE
The Importance of Excellent Product Photography
In today’s visually charged market, the adage “A picture is worth a thousand words” has never been more pertinent. This rings particularly true in the realm of e-commerce and advertising, where images not only represent but define products. Let’s dive into the significance of excellent product photography and its potential impact on sales.
The Invisible Power of the Portrait
By now,you’ve mastered the art of f-stops, played with the magic of golden hours, and made friends with shadows. But have you ever stopped to think about the sheer weight of the responsibility resting on your shoulders when you make that portrait?
Because, and this is important, portraits aren’t just about capturing a moment or a mood; they’re about shaping commerce and society. Bold claim? Let’s dive in.
BONUS CLASS: AI TOOLS
AND HOW TO USE THEM
AI has made tremendous strides and is now a part of the fabric of what we do.
There are three very important things to remember:
1. AI is a tool that does a lot of things faster
2. It doesn’t hate you or like you, it is a machine.
3. It is not going to go away, no matter how angry it makes you. So just learn it, use it for what it does, and keep on with your life.
INTRODUCTION TO GRAPHIC DESIGN
Welcome all you wonderful creative minds out there!
I can already hear the trepidation in some of your voices – “Graphic design? Isn’t that an entirely different realm?”
But here’s a little secret that I’ve come to learn: design isn’t just about the tools you use, it’s about the mindset you cultivate. And trust me, as photographers, you’ve been playing in this sandbox for a long time, perhaps without even realizing it.
DESIGN FOR BUSINESS COMMUNICATIONS
The world is drowning in content
What separates the good from the truly outstanding?
It’s not the choice of lens or the allure of a phrase.
It’s design.
Let’s get to it.
LOGOS AND BRAND
Hey there, future design mavens! I’m here to unravel the captivating world of logos with you. Yep, those symbols and letters you see on your favorite brand of shoes or the coffee shop around the corner? They’re not just pretty to look at. They’ve got a rich history and immense power. And guess what? You’re about to dive deep into that magic.
PHOTOGRAPHY AND DESIGN PROJECTS
Your pictures are worth a thousand words.
But wouldn’t it be something if you could also present them in a tangible, curated format?
Enter the personal magazine.
A 24-page voyage into your craft.
No software talk here, folks, just pure ideation.
A THIRTEEN WEEK RECAP AND REVIEW
CREATIVE CLASS REVIEW AND CHECKIN
CLASS ACCESS: $420
COHORT ACCESS: $1250
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INCLUDED:
As a member of The Creative Class, you will also have access to our private community. I am currently thinking of Facebook, but there are a few alternatives to consider. This will be for the members of the group only. A safe space for critiques, questions, ideas, sharing, and helping each of us become the best we can be. No trolls, no “know-it-alls”, no angry belligerent people. Just hard-working students looking to make the best work of their lives.
The community is worth the value of the course itself.
- One-on-one portfolio reviews
- Guest teachers and presentations
- Help with branding and design
- Copy of “Dare to Succeed”, my business book.
- Copy of “The Ultimate Guide to Starting Your Creative Business”
- Tip sheets, templates, forms, worksheets
ITEMS BELOW ARE INCLUDED IN THE COHORT CLASS ONLY - A hard copy of Ultimate Guide to Starting Your Creative Business” and course.
- Access to “Find Photo Clients Now” which is dedicated to helping you find and connect with businesses that need your work *
- Ongoing support for six months after the class *
- Help with establishing pricing and bidding *
(* Included in the Cohort Version Only)