Assignment 1: Coffee Shop Branding and Social Media 

Objective: Create a new set of images for a mom and pop coffee shop.

• Photography: Showcase the stores unique qualities: light, selection, people, ambiance – whatever makes them special
• Design: Construct a modern logo and visual language that feels fresh, innovative, and relevant to today’s market.
• Typography: Choose a type pairing that works well for the type of store you are shooting and use them for social media pieces and in-store promotion.
• Tools: Photoshop, Canva, / Express, Creative Market for assets if needed
• Keep it simple, do not overthink it.

Deliverables:

Three photos for in-store use and social media.
One social media motion graphic (Instagram feed or Story)
One Point-of-purchase (POP) display graphic for in-store use. A poster 3’x4′.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 2: Sports Drink Ad and Promo Materials

Objective: Craft a magazine ad to introduce a new sports drink that is supposedly healthy.

• Photography: Do something to show the health and alertness benefits of the new sport drink
• Design: Keep the design in the fresh lifestyle genre and not in the ‘hard product’ genre… we want to see humans.
• Typography: You can choose the typography for this client
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF

Deliverables:

Full-page magazine ad (8.5×11 is fine), Instagram Story (verticle media)

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 3: Stemware: Two Trade Ads

Objective: Craft a magazine ad to introduce a new sports drink that is supposedly healthy.

• Photography: Do something to show the health and alertness benefits of the new sport drink
• Design: Keep the design in the fresh lifestyle genre and not in the ‘hard product’ genre… we want to see humans.
• Typography: You can choose the typography for this client
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF

Deliverables:

Two photos, two ad designs—the ads should be similar, with only the stemware changing.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 4: Fragrance Advertorial

Objective: Craft an advertorial that works to show the client’s new fragrance.

• Photography: Three photos of the fragrance bottle that fit into the advertorial layout.
• Design: A double page advertorial that can also be used as a brochure in retail.
• Typography: You can choose the typography for this client
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF

Deliverables:

Three images of fragrance(s) and a layout of an advertorial (doublepage).

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 5: Menu for a Spicy Restaurant

Objective: Menu cover for a spicy food restaurant.

• Photography: A menu item that shows how the menu mixes Thai and TexMex food
• Design: The menus are front and back, you will have a menu list and logo to to work with.
• Typography: You can choose the typography for this client
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF
• AI Logo Builder: Use Kittl, Canva, or Adobe Express to put together a logo

Deliverables:

Two images, and a menu (front and back) using the images with a logo.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 6: The Magic of Pizza

Objective: A flyer and POP poster for a gourmet pizza restaurant.

• Photography: Great pizza shots, with smart use of typography
• Design: The flyer should recall the POP and both should invite sales
• Typography: You can choose the typography for this client
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF

Deliverables:

Full 8.5×11 flyer featuring a signature pizza.
A point of purchase poster (optional) should look like the flyer.
Animated 8-second motion graphic for social media

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 7: Women’s Shoes

Objective: A holiday sale for women’s shoes

• Photography: Photos of women’s shoes making sure to show all the pertinent points discussed.

Deliverables:

Photography and motion graphics

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 8: Ad for a Florist and a Full Pitch

Objective: We are going to produce an ad and pitch for a full campaign.

• Photography: A tabletop photo of flowers, NOT a flower arrangement.
• Design: This will be a full page ad with three iterations of the image.
• Typography: Your choice, but keeping in mind it is a florist.
• Logo: generate a logo with any of the AI logo tools
• Tools: Photoshop, InDesign/Affinity, Canva/Express, output to PDF

Deliverables:

You know their quarterly budget, and you know the price for the ad: figure out the best ways for them to proceed with the balance of their budget.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 9: A Book Promotion

Objective: a portrait of the author, a book cover design, and a mockup of the book

• Photography: portrait of the author
• Design: A book mockup for promotion
• Typography: Do research on book cover design.
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

One portrait.
A book cover design.
Mockup of book in an environment.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 10: A Brand Shoot for a Sunglass Distributor

Objective: a portrait of the author, a book cover design, and a mockup of the book

• Photography: product shot of a reflective surface with or without people
• Design: A full page ad and an Instagram or Facebook Story
• Typography: Ad design typography
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

One photograph.
One magazine design (full page).
One Instagram ad in the form of a story.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 11: One Red Ballon – a Poster for an Event

Objective: A poster for either an outside art festival, or a dance concert

• Photography: a photograph to be the dominant focus of the poster
• Design: A traditional poster, 4’x3′, illustrating either event
• Typography: “One Red Balloon” is the name of the event, create addtional typography as needed.
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

One photograph.
One poster 4:3 at 1600 pixels on the long side

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 12: Preparing a Mockup for a Client

Objective: A presentation of ideas to a client who makes tomato juice

• Photography: use stock for the mockup, your own photography for the final next week.
• Design: A full page ad and a square ad. Several iterations.
• Typography: Up to you.
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

A set of images designed to let the customer know what you have in mind
Two to three ad mockups, font pairings, and ideation boards if needed.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 13: Deliver the Ads

Objective: Deliver the ad that was approved last week

• Photography: use stock for the mockup, your own photography for the final next week.
• Design: Two full page ads, and the Flash Assignment
• Typography: Up to you.
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

Two ads based on your pitch.
Also a Flash Asisgnment.

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 14: Brochure Mockup for Cutlery Client

Objective: Deliver a good comp for a knife store that sells boutique cutlery

• Photography: At least three photographs of the knife or knives
• Design: Mockup for tri-fold brochure
• Typography: No more than three fonts: Your call
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

Three images of knives, a mockup of a trifold brochure

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment 15: Photos and a Flyer for A Coffee Shop

Objective: An 8.5 x 11 flyer and four images for a coffee shop

Photography: Four photographs for the coffee shop and a flyer

Design: A full page Flyer

• Typography: Clean and readable
• Tools: Photoshop, InDesign/Affinity, Canva/Express

Deliverables:

Four photos and an 8.5×11 Flyer

ASSIGNMENT PAGE LINK (Cohort Class)

Assignment: Discussion on Design and Photography

Objective:We will spend an hour with questions and answers,

USE THIS LINK FOR THE ZOOM MEETING
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Assignment 16: Boutique Seed Store

Objective: Two images for a brochure for their retail store.

Design: Using the two images, mock up a point-of-purchase poster: 24×36. This poster will be on the back of the stand holding their newest seed collections.

Deliverables: 2 images and a Point of Purchase display graphic.

ASSIGNMENT PAGE LINK (Cohort Class)

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Assignment 17: Just Beer Pub

Objective: A visual marketing idea for a new restaurant

Design: Three different ideas for promoting the restaurant. Two can be sketched or mocked up, but one has to be finished out.

Deliverables: Two sketched or mocked up visual marketing ideas, and one finished piece.

ASSIGNMENT PAGE LINK (Cohort Class)

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Assignment 18: Incredible Edible Egg

Objective: Two ad pieces: one from a supplied layout, one from your creativity

Design: You have a PSD layout to use, and then create something totally yours: video, motion graphic, poster, ad… your choice

Deliverables: Two finished pieces.

ASSIGNMENT PAGE LINK (Cohort Class)

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Assignment 19: A Pitch for a Brandy Distiller

Objective: To get a distillery interested in your offerings.

Deliverables: 4 Photographs, and one marketing piece. See assignment for more detail.

ASSIGNMENT PAGE LINK (Cohort Class)

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Assignment 20: Choloate

Objective: A four page brochure

Deliverables: Four page brochure for first passs client review.

ASSIGNMENT PAGE LINK (Cohort Class)

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Assignment 21: Promo Materials

Objective: Promo pieces for your business

Deliverables: Two different pieces of promotional materials

ASSIGNMENT PAGE LINK (Cohort Class)

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