BONUS MODULE: AI TOOLS FOR GROWTH
CREATIVE CLASS BONUS ONE
AI TOOLS TO HELP YOU EXPEDITE CONTENT
AI IS HERE. YOU MAY NOT LIKE IT, BUT YOU MUST BE AWARE OF IT AND YOU MUST LEARN TO HARNESS IT FOR YOUR BUSINESS.
The tools I use:
HypeFury.
This is a piece of software that combines AI monitoring of your social media posts as well as providing an easy cue system for uploading and keeping content updated.
It tracks, posts, reposts, suggests posts, and helps bring a quick and easy posting production to your Social Media work.
This software helps you craft blog posts, articles, tweets, and LinkedIn posts with structures that work.
Creating a piece of writing means having a structure, a template, or a map of how we deliver the information.
For instance, if I wanted to write a LinkedIn post that would engage, I may choose to do this framework:
———
The {Niche} industry is on fire.
Some stats that will blow your mind:
1. {Stat1}
2. {Stat2}
3. {Stat3}
But it’s not until you break each of these down that you realize how quickly the {Niche} industry is really growing:
1. {Stat1}
This is an impressive stat at face value.
But what’s 10x more impressive is {SecondaryStat}.
That’s {X} times bigger than {ComparableIndustry}.
This is a signal of where things might be headed.
2. {Stat2}
The last time an industry saw growth like this, it was in {Date} when {Niche} was {Outcome}.
I’m betting the same thing will happen again here.
3. {Stat3}
As if the above wasn’t impressive enough, this stat is just mind-boggling.
To give you a sense of how big that is, that’s {EverydayComparison1}.
Or {EverydayComparison2}.
My guess?
{Niche} is going to eventually overtake {ComparableIndustry1} the same way {Niche} overtook {ComparableIndustry2}.
And at this rate, that will probably happen by {Date}.
What do you think? Do you agree? Disagree?
Let me know in the comments.
—————
There are many use cases for this easy to understand and use software, but saving time and creating faster is the best one for me.
Typeshare is inexpensive and they are rolling out new things all the time. (Just added a headline creator that will help you write a headline that will catch more views… science and AI.)
This is an AI tool for creating a full website. Fast.
It is not the final piece, although depending on your client it certainly can be.
The creation is fast, easy, and instantly you have a site that you can begin to customize, recolor, change fonts, add photos and graphics and make it unique.
(I am a designer, and I have to deal with some emotional baggage here, but this is REAL LIFE, not just a fantasy.)
So use it. Unashamedly.
If you have a small business, here is a way for you to deliver to them a full creative, and well designed website.
WHAT TO CHARGE?
It’s a website. They go from about $1500 low side to $30K and over on the high side. But how you created it is not on the table for discussion. You bill for the value of the product you are delivering, the aesthetics you bring to the project, and your expertise in making it perfect for your customer.
WHAT TO DO NOW.
Explore these and similar by utilizing search and YouTube.
Find those additional tools that can help you do it your way.
BONUS ONE: AI
SOFTWARE:
Photoshop
GIMP
Affinity Photo
Pixelmator
InDesign
Affinity Publisher
Scribus
Adobe Illustrator
Affinity Designer
Premiere
Premiere Express
Canva
Adobe Express
CapCut
Adobe Firefly
Chat GPT
AudioPen
Hypefury
Typeshare
Figma
Milanote
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Our Facebook Page for sharing work and meeting peers. All are welcome.
CHAT GPT
I recommend the paid version because I believe GPT 4 is far better generation.
But at least get the free one.
CHROME EXTENSIONS FOR PRODUCTIVITY
Here are the top AI-powered Google Extensions to boost engagement and productivity based on available information:
ChatGPT for Google: This Chrome extension brings ChatGPT right into your browser. You are no longer required to visit the ChatGPT site every time you want to ask a question. Simply enable the extension and it will show results from ChatGPT alongside your Google Search results.
Merlin: Merlin is an all-in-one AI extension that integrates ChatGPT-powered results into Google Search and can even summarize YouTube videos into text format. You can open a ChatGPT-powered chatbox on any website using a simple key command and use it to generate content like tweets, cover letters, code, etc.
Manganum: This is a productivity workspace extension that hosts several features including notes, a calculator, Google Tasks, and a calendar. It integrates a ChatGPT chatbot readily accessible from the sidebar.
Grammarly: Grammarly uses AI to understand the context of your writing and provide suggestions for grammatical corrections and spelling mistakes. It is especially useful for students, professionals, writers, bloggers, etc. Grammarly Premium offers more advanced features including full sentence rewriting, word choice, tone suggestions, and formatting, among others.
Wordtune: WordTune is designed to help you express yourself clearly. It provides a list of suggestions based on the context of your highlighted text, helping maintain its meaning while improving its expressiveness. The extension also allows you to change the tone of your writing and adjust its length.
There are several top AI website builders available in the market.
Here are a few popular options:
Wix ADI: Wix ADI (Artificial Design Intelligence) is an AI-powered website builder that creates websites based on user input and preferences. It automates the website design process and offers a user-friendly interface.
Weebly: Weebly also offers AI features to help users build websites. It provides AI-powered website recommendations, helping users choose the right design, layout, and features for their websites.
Squarespace: Squarespace is known for its beautiful and well-designed templates. While not strictly an AI website builder, Squarespace uses machine learning algorithms to optimize templates and personalize content based on user preferences.
Jimdo: Jimdo offers an AI website builder called Jimdo Dolphin. It uses AI to create websites quickly and easily. Users provide input on their website requirements, and Jimdo Dolphin automatically designs and populates the website.
SITE123: SITE123 is an AI-powered website builder that focuses on simplicity and ease of use. It offers a guided step-by-step process, where users answer questions and AI algorithms create a customized website accordingly.
These are just a few examples of the top AI website builders available. It’s important to evaluate your specific needs and requirements to choose the one that best suits your preferences.
There are several top AI writing assistants available that can help you create content quickly.
Here are five popular ones:
Grammarly: Grammarly is an AI-powered writing assistant that helps improve your writing by providing suggestions for grammar, spelling, punctuation, clarity, engagement, and delivery. It can be used as a browser extension or a standalone application.
ProWritingAid: ProWritingAid is an AI writing assistant that offers comprehensive writing analysis. It helps you identify grammar and style issues, improve sentence structure, and provides suggestions for concise and engaging writing.
Hemingway Editor: Hemingway Editor is an AI-powered tool that focuses on improving the readability of your writing. It highlights complex sentences, unnecessary adverbs, passive voice, and other potential issues, making your content more clear and concise.
Atomic Reach: Atomic Reach is an AI writing assistant that provides insights and recommendations to optimize your content for readability, engagement, and SEO. It helps you analyze your target audience and tailor your writing accordingly.
Copysmith: Copysmith is an AI-powered writing assistant specifically designed for generating marketing copy. It can help you create engaging slogans, product descriptions, social media posts, and more, saving you time and effort.
These are just a few examples of AI writing assistants available. Each one offers unique features and capabilities, so it’s essential to evaluate your specific needs to choose the one that best suits your requirements.
10 ADDITIONAL ASSIGNMENTS
10 Portrait Assignments for the Detail-Obsessed Perfectionists
Alright, we’ve cruised through the basics; now it’s time to up the ante! If you are craving those intricate, challenging shoots that’ll means sweating the details (in a good way), you’re in the right place.
Let’s make that studio lighting work overtime!
1. The Retro Film Noir: Think high contrast, sharp shadows, and the moodiness of old detective movies. Fedora hats, trench coats, and a smoky ambiance will add that extra zing.
2. Hollywood Glam: Inspired by 1950s Hollywood—soft focus, glowing skin, and lavish costumes. Think Marilyn Monroe or Audrey Hepburn. Multiple light sources will be key here to get that perfect luminance.
3. Futuristic Fantasy: Neon lights, metallic makeup, and edgy costumes. Play with colored gels over lights to create a surreal, otherworldly atmosphere.
4. The Painterly Portrait: Emulate the look of classic paintings, like the works of Vermeer or Rembrandt. It’s all about soft, diffused lighting and meticulous attention to wardrobe and props.
5. Mirrors & Facets: Set up a maze of mirrors, prisms, or even crystal beads, reflecting and refracting light around your subject. This one’s tricky—every angle matters.
6. Underwater Elegance: If you can manage it, underwater portraits are mesmerizing. Flowy fabrics, bubbles, and the play of light through water—just ensure safety first!
7. Ethereal Glow: Use a combo of backlighting and diffusers to create an ethereal halo around your subjects. Bonus points for shooting during the “blue hour” for a naturally dreamy environment.
8. Dramatic Low-Key: Emphasize the mystery by focusing on minimal highlights—maybe just the eyes or the contour of the face, while the rest is engulfed in shadows.
9. Cosmic Portraits: Inspired by the cosmos. Utilize UV-reactive makeup, dark backdrops splattered with “stars”, and UV lights to make subjects look like celestial beings.
10. Multiplicity Magic: Create a portrait with multiple versions of the same subject in one frame. It’ll require precise planning, lighting consistency, and post-processing to merge images seamlessly.
A couple of things to remember:
- Prep is your best friend. The more planning beforehand, the smoother the shoot.
- Test shots are essential. Before the main shoot, take some test shots to perfect the lighting and composition.
- Patience is a virtue. These setups will be time-consuming, but oh, the results will be so worth it.
Challenge your students to not just focus on the technicalities but to also let their stories shine through. It’s about creating magic, one intricate detail at a time.
Here’s to pushing boundaries and creating some masterpieces!
ASSIGNMENTS DESIGNED TO TEACH YOU FAST
Bonus Module One: Utilizing AI for Content Production in Creative Businesses
Welcome to our module assignment where we delve deep into the integration of AI in the world of content production. AI is a collaborator that can make your creative output faster, stronger, and more effective.
Let’s get going with some hands-on assignments that will show you just how powerful this collaboration can be!
1. Headline Generation:
- Objective: Understand the capability of AI to generate attention-grabbing headlines.
- Task: Choose a random article or product from your business. Use an AI tool to generate 5-10 headlines and compare them to the original. Which grabs attention best?
2. Blog Post Outline:
- Objective: Recognize the efficiency of AI in structuring content.
- Task: Provide an AI tool with a topic relevant to your business. Let the AI suggest an outline. Use this as a starting point for a new blog post.
3. Tweet Storm:
- Objective: Explore the brevity and wit of AI-generated content.
- Task: Choose a topic, and create a series of 5 tweets using an AI. Note the coherence and flow between them.
4. Social Media Posts Scheduler:
- Objective: Learn about AI-driven content scheduling.
- Task: Using an AI tool, analyze the best times to post on social media for maximum engagement for your target audience. Create a posting schedule for the week.
5. Interactive Chatbots:
- Objective: Understand the importance of AI in real-time customer interaction.
- Task: Design a basic chatbot for your business’s website. Have classmates interact with it and provide feedback.
6. Content Enhancement:
- Objective: Observe AI’s ability to improve existing content.
- Task: Take a piece of your previous written content (a post, article, etc.) and run it through an AI content enhancer. Compare the before and after.
7. Trend Analysis:
- Objective: Harness AI’s power to spot trending topics.
- Task: Use AI tools to identify current trends in your industry. Craft a content piece or marketing strategy around one of those trends.
8. Image Captioning:
- Objective: Although we’re not focusing on image creation, understanding AI’s capacity to interpret visuals is crucial.
- Task: Upload 3-5 images related to your business to an AI captioning tool. Evaluate the accuracy and relevance of the captions.
9. Content Translation:
- Objective: Explore how AI can bridge language barriers.
- Task: Write a short piece about your business, then use AI to translate it into 3 different languages. Evaluate the translation’s accuracy with native speakers, if possible.
10. Feedback Analysis:
- Objective: Grasp the importance of AI in understanding audience feedback.
- Task: Gather reviews or feedback about a product/service from your business. Use an AI tool to analyze sentiment and trends in the feedback. Based on the insights, draft potential improvements or adjustments to your offerings.
Remember, class, AI is a tool. It’s up to you to harness its potential and ensure its alignment with your unique creative voice and business needs. Embrace the tech, but never forget the heart and soul behind your brand. Happy experimenting!